Sonja Ray
AKA "The BadAss"
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To Increase your Sales Performance with the Power of the Sales Process
To Improve Overall Performance in Business and in Life
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Meet Sonja Ray, also known as "The BadAss". As a top sales coach and an expert in mindset implementation coaching, Sonja has achieved remarkable success in the male-dominated real estate and sales world.
In 2021, Sonja demonstrated her exceptional abilities by closing deals totaling close to $1.5 million in SFR while overseeing a sales team and providing training to companies nationwide. Remarkably, she achieved these results while dealing with a debilitating injury that had previously confined her to a wheelchair for three months. Her tenacity and resilience earned her nicknames such as "The Beast" and, fittingly, "The BadAss".
In 2022, Sonja launched Authentic Closer, a Sales Coaching & Consulting Company tailored for Real Estate Team Owners. Through this venture, she is currently coaching a select group of sales teams across the US, upholding her belief in providing personalized attention to each client. This thoughtful approach, akin to the ethos of the movie "Jerry Maguire," sets her apart in an era dominated by mass-group coaching models.
Beyond her professional endeavors, Sonja's commitment to her holistic well-being and empowering mindset work is evident in her pursuit of alternative health practices. Despite grappling with two autoimmune challenges, she remains medication-free, embracing cold plunging, grounding, mediation and other alternative health modalities as part of her routine.
Sonja Ray, aka "The BadAss", epitomizes unwavering determination, resilience, and passion for excellence, setting an example for sales and real estate professionals.
Meet Sonja Ray, also known as "The BadAss". As a top sales coach and an expert in mindset implementation coaching, Sonja has achieved remarkable success in the male-dominated real estate and sales world.
In 2021, Sonja demonstrated her exceptional abilities by closing deals totaling close to $1.5 million in SFR while overseeing a sales team and providing training to companies nationwide. Remarkably, she achieved these results while dealing with a debilitating injury that had previously confined her to a wheelchair for three months. Her tenacity and resilience earned her nicknames such as "The Beast" and, fittingly, "The BadAss".
In 2022, Sonja launched Authentic Closer, a Sales Coaching & Consulting Company tailored for Real Estate Team Owners. Through this venture, she is currently coaching a select group of sales teams across the US, upholding her belief in providing personalized attention to each client. This thoughtful approach, akin to the ethos of the movie "Jerry Maguire," sets her apart in an era dominated by mass-group coaching models.
Beyond her professional endeavors, Sonja's commitment to her holistic well-being and empowering mindset work is evident in her pursuit of alternative health practices. Despite grappling with two autoimmune challenges, she remains medication-free, embracing cold plunging, grounding, mediation and other alternative health modalities as part of her routine.
Sonja Ray, aka "The BadAss", epitomizes unwavering determination, resilience, and passion for excellence, setting an example for sales and real estate professionals.